Why Omni over Tableau?

Make beautiful, custom visualizations easily while benefiting from consistent metrics & a robust dbt integration.

Ease of use: Omni’s intuitive UI, SQL, Excel formulas, and AI querying meet everyone where they are, instead of requiring specialized skills and knowledge.

Speed: Get insights fast through intelligent caching and develop metrics as you go, without needing the data team to build everything beforehand.

Metrics consistency: Omni’s semantic layer and 2-way dbt integration provide seamless governance and eliminate metrics chaos.

White-glove support: Hands-on support in real-time for every customer — not just those who pay extra.

See Omni

Compared to Tableau and Looker, Omni was by far the best performer in terms of all-around functionality.

Cody Pulliam, Senior Manager of Business Analytics, Aviatrix

How Omni & Tableau compare

Omni provides self-serve analytics for everyone — without a steep learning curve.

Tableau requires extensive training and specialized knowledge to use. Omni meets users where they are — they can use an intuitive point/click interface, Excel formulas, SQL, and AI querying.

Anyone can be effective with Omni. Use your preferred language to analyze data, create metrics, and contribute to a shared data model, without needing the data team to help.

Only the data team can go deep in Tableau. The data team becomes a bottleneck because Tableau requires specialized knowledge and extensive training to use.

[T]here have been very specific (and successful) analytics tools that cater to a governed model, iterative SQL analysis, or workbook BI. Omni supports all of these workflows simultaneously, which unlocks all departments within an organization to be empowered as data analysts.

- Omni customer

Tableau is not easy to learn [...]. Things that should be straightforward can take hours of research or trial-and-error to figure out.

- Tableau customer

The steep learning curve is the #1 issue mentioned by customers on G2, an independent review site.

With Omni, you don’t have to compromise on speed or data freshness.

Unlike Tableau, Omni automatically caches your query results so that you’re querying fresh data without adding compute costs. Tableau only lets you query directly from your database or in-memory extracts, which cost you more and slow you down.

Omni’s intelligent caching combines the speed of extracts and the data freshness of direct queries without added costs.

Tableau makes you choose between speed and cost, only letting you query in-memory extracts OR directly from database.

In Tableau, I would have to schedule the extract to get faster performance, but Omni always has the live version. It’s so nice that Omni’s caching doesn't have to execute a query every single time someone clicks something on a dashboard.

- Cody Pulliam, Senior Manager of Business Analytics, Aviatrix

Omni eliminates metrics chaos and provides seamless governance, without slowing you down.

Without a central data model, your Tableau instance quickly descends into chaos. Omni helps you control your data environment with a shared data model and robust dbt integration.

Omni’s built-in semantic layer and just-in-time data modeling ensure that everyone is using consistent metrics without creating a data engineering bottleneck.

Tableau doesn’t have a shared data model. Metrics need to be recreated in every dashboard, creating duplicative work, inconsistency, and confusion between teams.

You can push new metric definitions to dbt via a 2-way integration to make them universally accessible and optimize performance.

Business logic created in Tableau stays in Tableau, creating a data silo. There isn’t a native way to push it to the data warehouse or dbt.

Omni’s Content Validator lets you easily update your schema and references in bulk if you make changes to the underlying data sources.

Any changes to underlying data sources (e.g. changing a field name) will break your dashboards unless you manually reflect the change in every single workbook.

If what I build's good, we just promote the new metrics into the model so they can be reused everywhere by all users. The combination of the workbook and modeled BI approach is very powerful.

- Omni customer

Omni offers hands-on support in real-time — for free.

Omni’s team is there to support you at every step of the way, all included in your contract without any extra costs. Tableau requires you to pay extra for a premium support plan from Salesforce.

White-glove support is included for all customers.

Comprehensive support requires a pricey premium support plan from Salesforce.

Omni offers a truly incredible level of personal service where competitors seemingly offer little to none. Their team is constantly available in real time for anything from troubleshooting tricky issues to just helping you make your dashboards look better.

- Omni customer

When purchasing Tableau for an organization, you get no support unless you pay for it. Once you pay for support, it is still an 8 hour window before someone will reach out to you. If your enterprise dashboard fails or you have an outage, you're just out a day.

- Tableau customer

If you like dbt, you’ll love Omni’s dbt integration

Even if you’re using dbt, users will inevitably create some business logic in your BI tool.

With Omni, data teams can push logic to dbt and make it universally accessible. With Tableau, this will create metrics chaos instead.

See how Omni’s dbt integration compares to Tableau